Microsoft Skype
Define and implement a unique and consistent motion language and sonic
identity across Skype’s brand, marketing and all product platforms.




sign-in & hub flow
Our aim was to create a cohesive and recognisable experience through the app.
By adding small details to the animation such as movement to the clouds we added personality to the experience.
action sheet & dialer
By overshooting animations we were able to bring a cohesive and recognisable motion language into every touchpoint of the app.




xbox outgoing call
The motion language is universal across all devices and helps the user be familiar and recognise the interface.