Nivea Pure & Natural Trail
Client
Nivea
Agency
Agency Republic
Project
Website
My Role
Lead Design
Year
2011 – 2012
The Brief
NIVEA wanted to tell people about its Pure & Natural range. So we created the Pure & Natural Trail: an online adventure across four magical landscapes.
Along the way people could interact with their environment in innovative ways, like by blowing into their microphone to scatter dandelion seeds.
Plus they could discover free samples, win entries into competitions and share a photo of their journey on Facebook – all while learning about the range.
Results
Over 130,000 unique visitors.
2,900 Facebook likes.
Average engagement time: 4 minutes and 31 seconds.
