Lucozade – Find Your Flow

Creating a series of character animations, motivational kinetic typography and copy-led type images, all of which grabbed the attention of daily strives through captivating social content and a bold art direction style for the brand.

We had the privilege of working in close collaboration with James Curran aka. Slimjim who illustrated & animated the posts.

The series was recognised as a ‘best in class’ campaign & received over 15 million views in the U.K.

Client
Lucozade

Agency
AnalogFolk

My Role
Design Director

 

Illustration & Animation
James Curran

Creative Director
Seth Jones

Creative
Andy Shiels & Jake Doran

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