Lucozade – Find Your Flow
Creating a series of character animations, motivational kinetic typography and copy-led type images, all of which grabbed the attention of daily strives through captivating social content and a bold art direction style for the brand.
We had the privilege of working in close collaboration with James Curran aka. Slimjim who illustrated & animated the posts.
The series was recognised as a ‘best in class’ campaign & received over 15 million views in the U.K.
CREDITS
Client
Lucozade
Agency
AnalogFolk
My Role
Design Director
Year
2016